This was an assignment in school that was about redesigning a web site that you thought needed some freshening up. I chose to work with one of Swedens largest recipe sites - Recept.nu . The site has a lot of good content and is linked with popular TV shows and famous chefs, and they also clearly have an ambition to position themselves in social medias such as Facebook and Twitter. The problem I found was that the content wasn't organized and the over all impression is overwhelming and cluttered.
I chose to work out a structure for the site, where I collected a lot of the content in a menu below the header to avoid a lot scrolling and to put the focus on images instead of lists and texts. I kept the social media in the side columns to put focus on the interaction with the reader, and used one of the yellow colors from the original site as an accent color to keep the familiar feeling. I did a lot of research before starting to design the site, and the things that I found out was that the target group wanted a simple and clean site where they quickly could find what they were looking for and that they wanted the focus to be on the images. When designing I also took a lot of inspiration from different food blogs.
This project was only for my personal learning and is not connected to the real Recept.nu-site.
You can view the site I was redesigning here.
All the photographs that I have used are taken by blogger Clara Lidström of UnderbaraClara.